The Brand
Soccer Aid is one of the UK's biggest annual charity football events, pitting celebrities and football legends against each other to raise money for UNICEF. Old Spice partnered with the event as a brand sponsor, using it as a platform to reach a huge live and social audience around the match.
The Brief
Together with Old Spice’s events team we directed and filmed the celebrity talent on site - integrating Old Spice products naturally into training day footage and match day content around the fan zone at London Stadium in Stratford.
The Results
x4 Social Reels
8m+ Views
Shared across Old Spice UK & Soccer Aid Channels
Bournemouth 7s
Photography
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PortaSauna
Content Creation
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Red Bull
Photography
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